Top Tips To Optimise Your Online Store

With sales and customers moving online, running a traditional business isn’t enough, irrespective of size and niche. This is illustrated by the statistics collected in 2021, which showed that 29% of retail sales were made online. This means that a user-friendly and optimised ecommerce platform is a must for your business. Increasing your online traffic and conversion rates could boost your revenues and profits, so you should consider these top tips to optimise your online store. 

1.Choose the right domain name 

Selecting the right domain name for your online store is vital for its performance. Choose a name that resonates with your audience or services. For instance, if you are starting an online fashion store, it can be useful to pick domain names related to clothing, styling, grooming, etc. Keep the name short to make it easier for customers to remember when looking for fashion products or services. 

2. Be search engine savvy 

Research suggests that around 33% of internet users click the first listing they see in search engine results, while 75% click on listings in the top five. As a result, you want your website to appear on the first page of search engines. Anything less, and you could get your online store lost in a sea of search results. At this point, it can be useful to be search engine savvy and optimise your online store and pages to rank higher in searches. This may require learning more about SEO and deploying the right strategies to attract more organic traffic and expand your business online.  

3. Optimise your page load time 

Your page load time refers to how long your website takes to render its content. A faster loading time offers a more pleasurable user experience and can help your online store in several ways. This includes decreasing your bounce rate and improving your ranking in online searches since search engines like Google prioritise websites with faster loading time in rankings. You will experience improved online traffic, conversion rates and overall store performance when you optimise your page loading time. Optimising your page loading time can be technical, and you may require a developer or expert web designer for this task. Here’s the link to a web hosting platform to consider for optimised page speed. 

4.Improve your store mobile-friendliness 

Thanks to technology, customers can shop for goods and services from any location using smartphones. A recent study projects active smartphone users in the UK to reach approximately 65 million by 2025, and the majority will probably use it to make purchases online. Based on this information, it is vital to improving your online experience by making your website intuitive and user friendly. It can be hard to get customers to visit your online store, and when they do, you don’t want them to feel your mobile website is buggy or clunky. 

So whether you are starting a new online store or already have an existing one, you can utilise these tips to optimise your store experience and gain a competitive edge over the existing competition.


Self-Care Techniques for Beating Stress and Anxiety

Are you feeling stressed out and anxious lately? It’s okay to feel that way, life can be overwhelming at times. But you know what? You deserve some TLC! That’s why today we’re going to explore some simple self-care techniques that can help you reduce anxiety and stress. 

A Little Life Update….

Do you ever wake-up and look in the mirror and realise that you’re no-where where you imagined you’d be? This has happened to me every single day since last Tuesday but today it feels more heavy than ever. It isn’t all bad…. I am rebranding Women Who Slay, I know my blog can grow and I am prepared to put in the work but at the same time, redundancy is around the corner, I am battling to clear debts I incurred after the closure of my online magazine and I feel deeply overwhelmed and very very stressed. So here’s a little life update……

I’m No 51 on the TOP LIFESTYLE BLOGS in the UK!

I have been excited to write this blog post for a while but have been exhausted as I have recently taken on a second job. (More details will be revealed over time and in a separate blog) However, I bounced out of bed this Sunday morning and decided to get this post written as I am excited to share that my blog has been listed at No.51 for the top lifestyle blog in the UK. To say I a proud is an understatement. Where blogging is concerned, I have been writing blog posts since 2009 and have tried during this time to get my blog listed; however it has always failed to be selected.


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