6 Tips for Marketing Your Business with Technology

With technology advancing rapidly, it is important to stay on top of the latest developments. This means knowing how to use all of these new tools to your business’s advantage for marketing purposes. There are many different ways you can do this. Here are 7 tips for using technology to market your business. 

1) Use social media to create a strong online presence

Make sure your business has a strong social media presence. This means having profiles on all the major platforms and using them regularly. Keep your branding consistent across them, and make sure you provide valuable content that your followers will want to read. You can also use social media for advertising purposes such as hiring a google ads agency. Paid ads can be targeted very specifically, so you can reach the right people with your message.

2) Utilize video marketing

Video is becoming more and more important in the business world, so make sure your company is utilizing it to its fullest potential. Video content can be used on social media and email campaigns or landing pages. Make sure you are using high-quality production values for all of your videos too! People will quickly lose interest if they watch something that looks professional enough. 

3) Invest in a high-quality website

Even if you aren’t selling anything, it is important to have your own website. This way, people can easily find out more about what your business does and who they work with. If you sell products, make sure that they are easy to buy online through your site too! 

4) Use email marketing

Email is still one of the most effective ways to reach your customers. Make sure you collect email addresses from everyone who interacts with your business and send out regular newsletters with valuable content. You can also use email for targeted advertising campaigns. 

5) Try out PPC advertising

Paid search engine marketing (also known as pay-per-click or PPC) is a great way to get your website in front of the right people. You only pay when someone clicks on your ad, so it’s an affordable option if you have a limited budget available to spend on marketing. In addition, many businesses find that their sales increase significantly after investing in good quality PPC ads! 

6) Utilize social media monitoring tools

Social media is a great way to connect with potential new customers, but it can also help track the conversations that are already taking place about your business. There’s a lot of valuable data in these discussions – whether people have questions, comments or complaints. So make sure you use social media listening tools so that you can respond quickly and appropriately! 

7) Make sure you are mobile-friendly

With so many people using their phones to access the internet, your website must be also optimized for mobile devices. This means ensuring that all of your content looks good and is easy to navigate on a smaller screen. If you don’t have a mobile-friendly site, you could be losing out on a lot of potential business!

In conclusion,  using technology to market your business can be a great way to reach more customers and increase sales. Ensure you are using all of the latest tools and technologies, and ensure your branding is consistent across all channels. Follow these tips, and you’re sure to see results!


3 Reasons Why You Should Book a Professional Photoshoot as a Blogger

Hey my loves, so sorry for the absence on here but I have been spending some time on fine tuning all of my offerings. As you should be aware of now, I run a female empowerment brand called Women Who Slay and I have recently launched a new Instagram page for bloggers and content creators called Blogging 101 where I share tips and advice to grow as an Influencer. As a result of this, I have been pulled here, there and everywhere. On top of that, I started a new role recently so I have been overloaded. Nonetheless, I really wanted to utilise the Blogging 101 section on SashaShantel.com and not only drive traffic to my fabulous home on the web but also share some epic photographs I shot with the talent photographer and graphic designer Katie Ryan Creations.

Top Tips For Becoming Financially-Savvy

Believe it or not, there are plenty of ways to live your best life while still keeping some money in your pocket – whether your posion is Starbucks coffees, dining out, or luxury vacations – you simply need to know how to cut down the costs where possible!

With that in mind, here are just three ways in which you can become more financially savvy.

5 Reasons Why Employers Conduct Pre-Employment Physicals

There’s one thing that every employer needs to do, especially if they were a small online business that now wants to expand and have a physical location (like a storefront), that would be engaging in employee help. This even goes as far as applicants and their health. When it comes to applicants, qualifications matter, but physical/ health matters just as much. 


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