Wowed by The OWOW Kit

I know the title may seem a little extreme but honestly, this product left me astonished. I will say this honestly guys that I NEVER endorse any product without using it myself and I share honest opinions only. I never set out to mislead or oversell any product, just because it has been gifted to me. More than anything, apart from coming here to be entertained (I hope). My true intention is for you to believe my reviews and know that I am only recommending products or brand that I have firsthand seen how great they are. The OWOW Kit is by no means an exception to this rule and is without the shadow of a doubt a keratin straightening system that produces PHENOMENAL results for women’s hair no matter their race. I have seen numerous reviews from black women asking whether the OWOW system works on BLACK women’s hair and the truth is. It definitely does!

I have relaxed my hair since I was 11 due to catching cradle cap when I was in my adolescence, and it destroyed the overall quality of my hair, leaving it feeling coarse. As a result, I  began to heavily depend on hair straighteners to make my hair look better and feel more manageable.

However, with the increased use of heated products on my hair, it  was literally fried and by 2016, after enduring a battle with my health the year before which saw me being struck down with low blood pressure, anemia and Iron deficiency the side of my temple began to fall out and I was left with a bald patch.

To say my confidence was effected is an understatement. So I turned to wigs.

What was supposed to be something of a temporary nature, became the one thing I grew dependent on. I couldn’t go; or should I say wouldn’t go out without a wig on and overtime this left my scalp feeling  increasingly dry. Having looked for an alternative on the market to  make my hair, particularly the roots more manageable I decided to go online and purchase a keratin system. However, a highly recommended one I found online turned out to be complete nightmare, its odour was overpowering and on application left my hair feeling sticky and full of product. What’s worse, my hair didn’t look like it had been treated with anything, so I retreated back to wigs.

Then last month, I finally decided that enough was enough, I no longer wanted to be forced to hide my hair so I set out to research another keratin system. Then just like that, I was contacted online by OWOW who offered to gift me with their keratin treatment. At first, I will openly admit; I was very apprehensive as from what I could see, the product only appeared to work wonders on Caucasian or non-black women’s hair, but with nothing to lose, I ordered my pack.

First Impressions



I’m a complete sucker for good packaging and I feel that when there is obvious effort placed on the production of a product, the chances are the product itself will also me good. I instantly fell in love with the orange and black packaging. I was impressed with the overall size of the bottles included. Each OWOW single application pack includes: 3 x 100ml orange and black bottles containing a shampoo and conditioner which you are directed to use for your first and subsequent washes after putting on the treatment. Each bottle has written clear instructions on the side, explaining how to apply the product to the hair as well as clear instructions of application and setting times.

The pack also came with a instruction manual which included step by step instructions with diagrams as well as tips on what how to care the hair after the treatment. For other Brazilian keratin treatments I used previously, I always felt put off by the odour. However, in this case the odour was pleasant and left my hair smelling good enough to eat.


The initial application of OWOW was very simple. My mother helped me with applying the product to my hair and sprayed the solution onto approx 2cm strands of hair, making sure to work the solution into my hair from root to tip. (It is important that your hair is prepped beforehand and is clean and thoroughly dry before applying the treatment).

The OWOW system was fantastic as it didn’t burn, itch or leave my scalp feeling irritable at anytime. In fact, I left it even slightly longer than the recommended time period and after following the washing out directions, my scalp felt perfectly fine.

I was then directed to blow-dry and the follow up with straighteners to help the treatment penetrate the hair.

The entire process took around two hours but the end result was absolutely amazing. My hair was left feeling soft, manageable and tamed my afro!


I still cannot believe that the OWOW system works effectively on black hair and creates results that are jaw dropping. I have now found the keratin system for me and will be returning to purchase the product again as I am simply blown away by how much it transformed my hair.



In terms of pricing, you honestly can’t go wrong with what you get for your money. On the OWOW website, one pack costs only £69.90 which is a great investment for what you get.  Further to this other key benefits of using OWOW include:

  • Results lasting up to 3 months
  • The fact the bottles are travel size
  • Are 100% vegan
  • 100% cruelty free
  • Free from Formaldehyde
  • Sulphate and paraben free
  • Free shipping

Final thoughts

Overall, I am thrilled with the results of the OWOW treatment on my hair. This product as restored my faith in my own hair and has allowed me to stop depending on wigs. I now feel able to work on restoring my hair back to health and I have this product to thank. Whether you are white, chinese, black, white or any other ethnic mix, OWOW can be used on your hair and will help to make your hair more manageable and easier to style. This product is an absolute for anyone who wants to embark on their healthy hair journey.

Get yours HERE

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Sasha Shantel X LUVME HAIR- Affordable Luxury At Its Finest.

If you have followed me for a while you will know that I am always experimenting with my hair. For me, hair is an accessory. When I wear straight hair; it’s not because I want to be more European, it’s because I want to wear straight hair in that moment.

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What do you think?

October 3, 2019

Absolutely great review of the product! You look amazing and I can tell you are truly pleased with the results!

October 3, 2019

Thank you Andrew you are the best, the product was exceptional and has made me feel better about my own hair 🙂

October 8, 2019

Hi Sasha
This product sounds amazing. I have been natural for a few years but over the last 12mths have been growing my hair.

I have a few questions:
* If I were to use this product would my hair still be considered to be natural or would it now be processed again?
* After blow drying do you have to use a straightener on the hair? I’m concerned about applying too much heat on my hair.
* Do you have a list of the ingredients?
* With afro hair did you find you had to use the whole of the smoothing applicator?


October 9, 2019

Hi Susan,

thank you so much for reading! xx I really appreciate it :0

* If I were to use this product would my hair still be considered to be natural or would it now be processed again?

Your hair would definitely be classed as natural. My hair too is natural (I grew out my relaxer over a year ago) The product is filled with ingredients which are chemical, sulphate and paraben free. The keratin smooths the hair but after two-three months it grows out and your hair will return to its natural state unless you apply the product again. I used it to make my hair more manageable as I found I was in pain when I tried to comb my hair out.

* After blow drying do you have to use a straightener on the hair? I’m concerned about applying too much heat on my hair.

In order for the product to work you need to apply heat. But there after, unless you want it bone straight. You don’t have to apply heat. This product has made styling my hair pain free and now I add curlers on my ends each night and take them out in the morning. This time around though, my edges can be laid and I don’t have to apply tons of products like gel and edge control.

* Do you have a list of the ingredients?

Ingredients include: Aqua, vinegar, tamarindus indica fruit extract, vitis vinifera fruit extract, arabica seed, wheat protein and biotin. My hair feels stronger since using it and I can honestly say, I will be using this product from herein.

* With afro hair did you find you had to use the whole of the smoothing applicator?

I never had to use the whole smoothing applicator as I felt I had saturated the hair enough but of your hair is really thick then you might have to.

Let me know if you do use it and whether its been good for you xx

Hope this answers everything, and please stop by again.

Much love
S x

October 12, 2019

Hi Sasha

Thank you for such a detailed explanation to my questions. I think this could work for my thick, dark brown, dehydrated, likely 4c hair!

October 14, 2019

Let me know how you get on lovely. I’ve just washed my hair for the first time since using the product and after blowdrying and straightening, back to being slick again 🙂 xx thanks for reading hun xx

November 25, 2019

Hi Sasha, do you still see the effects of the treatment? I’ve had Brazilian blowdries at the hairdresser’s, but they only tend to last a few weeks, so I’m hoping that this kit is as effective or better than the salon products. I am also wondering whether it would be possible to self-apply the treatment, but it sounds (especially with a lot of hair) that an extra pair of hands is required.

November 26, 2019

Hi Lydia,

honestly, I’ve washed my hair three times since the treatment, once my hair is blowdried it has remained managable. I stand by this product 🙂

November 25, 2019

Hi Sasha, looking at your results I am tempted to buy this product now.
Hope it does wonders to me just like yours.

November 26, 2019

Lydia, you wont regret it, without doubt worth the purchase. Let me know how you get on 🙂

December 1, 2019

Thanks Sasha – I might very well give it a go, but I will have to find a very patient friend to help me with it !!

December 3, 2019

Hopefully you do! x Keep me posted Lydia x

December 11, 2019

Great review!
I have actually bought this product but a bit scared to use it, i have done brazillian treatments in the past and they have made my hair shed really badly, have you noticed any changes in the amount of shedding? When applying did you keep the solution off your scalp like other brazillian treatments advise?
Also how does it hold up against this horribly wet british weather, im a straight natural and my biggest problem is frizz from the rain and the gym, hoping to be able to get back to sleek tresses after a sweaty workout and a blast of the blowdryer.

Sorry for all the questions, just really dont want my hair to fall out !

December 18, 2019

Hi Elizabeth,

thank you so much for your message. I am so thrilled about how well my review has been received. I stand firmly behind my review and was not paid to say what I did. I was totally and utterly shocked about how good the OWOW kit turned out to be. :0

This would have been the 3rd Keratin product I have used and I was so thrilled with this one for the sheer fact that it didn’t cause shedding. It doesn’t have a strong odour either and I feel that is part of the reason.

I have been wearing wigs in this dreadful weather, but it has been managable, less knotty and just easier to style since I used it and yes, blowdrying it has led to that soft silky finish coming back.

Just ensure you treat your hair with moisture packs and you will find it go great 🙂

Keep me posted lovely and thanks for stopping by


September 14, 2020

Hi Sasha, great review!

Do you know if this product is safe to use when pregnant? I really want to try it!


S xxx

April 15, 2020

Hi I relax my hair but looking to try this. My natural hair is just like yours do you find your edges stay straight or do they curl back up after straightening?

May 14, 2020

Hi Rebecca,

I would be lying if I said it completely tamed my edges but it was a MASSIVE help. I still needed my edge control but no-where as much.

I am going to start texturisering my hair to stretch my curls out. But I would definitely encourage you to give this product a try.

Thank you for stopping by.

Sasha xx

May 1, 2020

Is the product good for color treated hair and/or highlighted hair ?

May 14, 2020

Hi Hums,

please accept my apologies in getting back to you and thank you for stopping on my blog.

When I used owow, my hair was still relaxed and had highlights in it. My hair did not shed and all these months later my hair hasn’t shed or been damaged from using it.

May 2, 2020

Hey, seen this advertised on Facebook and I am a bit dubious about spending this much money on something I have seen online and can find very few reviews that aren’t from their own website. Are you still using this and how long did the results last for? Did you ever leave your hair to air dry and see what happened – was it still more manageable if less ‘done’. Thanks xx

May 14, 2020

Hi Gem,

thanks for your message and sorry for the delayed response.

For what you pay the product is worth it. It lasted for just over 8 weeks on my hair. I haven’t used it again purely because I am going to use a texturiser.

I blowdried the hair on the first use and then after each wash let the hair airdry but did use straightening irons.

It’s a fabulous product and does what it says it will 🙂

May 5, 2020

Hi Sasha ,
I came across this article whilst trying to find results for Afro hair, after reading I am very tempted! I’m currently transitioning back to natural and wanting to find away to tame the fizz of my new growth. What is your hair/ curls like before you blow dry it

May 14, 2020

Hi Katie,

thanks for visiting

I was in the same position as you. I was transitioning between relaxed hair and moving to natural. This product helped ease the knots and made the process easier. My curls were tight before but this product helped loosen them and make my hair more manageable

Hope this helps x

May 8, 2020

Just saw this proudct advertised on Insta and was looking to see if it worked on black hair and found your review! Great review but as it was written in October, I was interested to see how long it lasted before you had to do the treatment again – if you did use again.

Thx very much – and just signed up to your blog!

May 28, 2020

Hi Sasha,

Very informative and Great review, Thanks a Lot. Just a quick question, as its mentioned this product is formaldehyde free is it safe to use during pregnancy ?


June 8, 2020

Hi Vin

Thank you for your feedback and for visiting my blog.

I have read over their terms and conditions and as you mentioned, because it is formaldehyde free, it should be okay. However, you may have allergies to the other ingredients so it’s vital you look into this before you use the product.

Keep me posted on whether you do use it and how it worked for you.

Sasha x

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