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Wowed by The OWOW Kit

I know the title may seem a little extreme but honestly, this product left me astonished. I will say this honestly guys that I NEVER endorse any product without using it myself and I share honest opinions only. I never set out to mislead or oversell any product, just because it has been gifted to me. More than anything, apart from coming here to be entertained (I hope). My true intention is for you to believe my reviews and know that I am only recommending products or brand that I have firsthand seen how great they are. The OWOW Kit is by no means an exception to this rule and is without the shadow of a doubt a keratin straightening system that produces PHENOMENAL results for women’s hair no matter their race. I have seen numerous reviews from black women asking whether the OWOW system works on BLACK women’s hair and the truth is. It definitely does!

I have relaxed my hair since I was 11 due to catching cradle cap when I was in my adolescence, and it destroyed the overall quality of my hair, leaving it feeling coarse. As a result, I  began to heavily depend on hair straighteners to make my hair look better and feel more manageable.

However, with the increased use of heated products on my hair, it  was literally fried and by 2016, after enduring a battle with my health the year before which saw me being struck down with low blood pressure, anemia and Iron deficiency the side of my temple began to fall out and I was left with a bald patch.

To say my confidence was effected is an understatement. So I turned to wigs.

What was supposed to be something of a temporary nature, became the one thing I grew dependent on. I couldn’t go; or should I say wouldn’t go out without a wig on and overtime this left my scalp feeling  increasingly dry. Having looked for an alternative on the market to  make my hair, particularly the roots more manageable I decided to go online and purchase a keratin system. However, a highly recommended one I found online turned out to be complete nightmare, its odour was overpowering and on application left my hair feeling sticky and full of product. What’s worse, my hair didn’t look like it had been treated with anything, so I retreated back to wigs.

Then last month, I finally decided that enough was enough, I no longer wanted to be forced to hide my hair so I set out to research another keratin system. Then just like that, I was contacted online by OWOW who offered to gift me with their keratin treatment. At first, I will openly admit; I was very apprehensive as from what I could see, the product only appeared to work wonders on Caucasian or non-black women’s hair, but with nothing to lose, I ordered my pack.

First Impressions

I’m a complete sucker for good packaging and I feel that when there is obvious effort placed on the production of a product, the chances are the product itself will also me good. I instantly fell in love with the orange and black packaging. I was impressed with the overall size of the bottles included. Each OWOW single application pack includes: 3 x 100ml orange and black bottles containing a shampoo and conditioner which you are directed to use for your first and subsequent washes after putting on the treatment. Each bottle has written clear instructions on the side, explaining how to apply the product to the hair as well as clear instructions of application and setting times.

The pack also came with a instruction manual which included step by step instructions with diagrams as well as tips on what how to care the hair after the treatment. For other Brazilian keratin treatments I used previously, I always felt put off by the odour. However, in this case the odour was pleasant and left my hair smelling good enough to eat.


The initial application of OWOW was very simple. My mother helped me with applying the product to my hair and sprayed the solution onto approx 2cm strands of hair, making sure to work the solution into my hair from root to tip. (It is important that your hair is prepped beforehand and is clean and thoroughly dry before applying the treatment).

The OWOW system was fantastic as it didn’t burn, itch or leave my scalp feeling irritable at anytime. In fact, I left it even slightly longer than the recommended time period and after following the washing out directions, my scalp felt perfectly fine.

I was then directed to blowdry and the follow up with straighteners to help the treatment penetrate the hair.

The entire process took around two hours but the end result was absolutely amazing. My hair was left feeling soft, manageable and tamed my afro!

I still cannot believe that the OWOW system works effectively on black hair and creates results that are jaw dropping. I have now found the keratin system for me and will be returning to purchase the product again as I am simply blown away by how much it transformed my hair.


In terms of pricing, you honestly can’t go wrong with what you get for your money. On the OWOW website, one pack costs only £69.90 which is a great investment for what you get.  Further to this other key benefits of using OWOW include:

  • Results lasting up to 3 months
  • The fact the bottles are travel size
  • Are 100% vegan
  • 100% cruelty free
  • Free from Formaldehyde
  • Sulphate and paraben free
  • Free shipping

Final thoughts

Overall, I am thrilled with the results of the OWOW treatment on my hair. This product as restored my faith in my own hair and has allowed me to stop depending on wigs. I now feel able to work on restoring my hair back to health and I have this product to thank. Whether you are white, chinese, black, white or any other ethnic mix, OWOW can be used on your hair and will help to make your hair more manageable and easier to style. This product is an absolute for anyone who wants to embark on their healthy hair journey.


Get yours HERE


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    October 3, 2019

    Absolutely great review of the product! You look amazing and I can tell you are truly pleased with the results!

    • Sasha Shantel
      October 3, 2019

      Thank you Andrew you are the best, the product was exceptional and has made me feel better about my own hair 🙂

  • Susan
    October 8, 2019

    Hi Sasha
    This product sounds amazing. I have been natural for a few years but over the last 12mths have been growing my hair.

    I have a few questions:
    * If I were to use this product would my hair still be considered to be natural or would it now be processed again?
    * After blow drying do you have to use a straightener on the hair? I’m concerned about applying too much heat on my hair.
    * Do you have a list of the ingredients?
    * With afro hair did you find you had to use the whole of the smoothing applicator?


    • Sasha Shantel
      October 9, 2019

      Hi Susan,

      thank you so much for reading! xx I really appreciate it :0

      * If I were to use this product would my hair still be considered to be natural or would it now be processed again?

      Your hair would definitely be classed as natural. My hair too is natural (I grew out my relaxer over a year ago) The product is filled with ingredients which are chemical, sulphate and paraben free. The keratin smooths the hair but after two-three months it grows out and your hair will return to its natural state unless you apply the product again. I used it to make my hair more manageable as I found I was in pain when I tried to comb my hair out.

      * After blow drying do you have to use a straightener on the hair? I’m concerned about applying too much heat on my hair.

      In order for the product to work you need to apply heat. But there after, unless you want it bone straight. You don’t have to apply heat. This product has made styling my hair pain free and now I add curlers on my ends each night and take them out in the morning. This time around though, my edges can be laid and I don’t have to apply tons of products like gel and edge control.

      * Do you have a list of the ingredients?

      Ingredients include: Aqua, vinegar, tamarindus indica fruit extract, vitis vinifera fruit extract, arabica seed, wheat protein and biotin. My hair feels stronger since using it and I can honestly say, I will be using this product from herein.

      * With afro hair did you find you had to use the whole of the smoothing applicator?

      I never had to use the whole smoothing applicator as I felt I had saturated the hair enough but of your hair is really thick then you might have to.

      Let me know if you do use it and whether its been good for you xx

      Hope this answers everything, and please stop by again.

      Much love
      S x

      • Susan
        October 12, 2019

        Hi Sasha

        Thank you for such a detailed explanation to my questions. I think this could work for my thick, dark brown, dehydrated, likely 4c hair!

        • Sasha Shantel
          October 14, 2019

          Let me know how you get on lovely. I’ve just washed my hair for the first time since using the product and after blowdrying and straightening, back to being slick again 🙂 xx thanks for reading hun xx

          • Lydia
            November 25, 2019

            Hi Sasha, do you still see the effects of the treatment? I’ve had Brazilian blowdries at the hairdresser’s, but they only tend to last a few weeks, so I’m hoping that this kit is as effective or better than the salon products. I am also wondering whether it would be possible to self-apply the treatment, but it sounds (especially with a lot of hair) that an extra pair of hands is required.

          • Sasha Shantel
            November 26, 2019

            Hi Lydia,

            honestly, I’ve washed my hair three times since the treatment, once my hair is blowdried it has remained managable. I stand by this product 🙂

  • Ayesha Jafar
    November 25, 2019

    Hi Sasha, looking at your results I am tempted to buy this product now.
    Hope it does wonders to me just like yours.

    • Sasha Shantel
      November 26, 2019

      Lydia, you wont regret it, without doubt worth the purchase. Let me know how you get on 🙂

      • Lydia
        December 1, 2019

        Thanks Sasha – I might very well give it a go, but I will have to find a very patient friend to help me with it !!

  • Elizabeth Caesar
    December 11, 2019

    Great review!
    I have actually bought this product but a bit scared to use it, i have done brazillian treatments in the past and they have made my hair shed really badly, have you noticed any changes in the amount of shedding? When applying did you keep the solution off your scalp like other brazillian treatments advise?
    Also how does it hold up against this horribly wet british weather, im a straight natural and my biggest problem is frizz from the rain and the gym, hoping to be able to get back to sleek tresses after a sweaty workout and a blast of the blowdryer.

    Sorry for all the questions, just really dont want my hair to fall out !

    • Sasha Shantel
      December 18, 2019

      Hi Elizabeth,

      thank you so much for your message. I am so thrilled about how well my review has been received. I stand firmly behind my review and was not paid to say what I did. I was totally and utterly shocked about how good the OWOW kit turned out to be. :0

      This would have been the 3rd Keratin product I have used and I was so thrilled with this one for the sheer fact that it didn’t cause shedding. It doesn’t have a strong odour either and I feel that is part of the reason.

      I have been wearing wigs in this dreadful weather, but it has been managable, less knotty and just easier to style since I used it and yes, blowdrying it has led to that soft silky finish coming back.

      Just ensure you treat your hair with moisture packs and you will find it go great 🙂

      Keep me posted lovely and thanks for stopping by