Beauty · Makeup Edit
Italy’s best-kept makeup secret is hiding in plain sight and it’s more affordable than you think.
Okay, real talk, I have spent a lot of money on makeup over the years. A lot. And honestly? Some of my absolute favourite, most-reached-for products are from Kiko Milano, the Italian brand that’s been quietly running laps around brands charging three times the price. Whether you’ve walked past one of their stores and wondered if it’s actually good (it is), or you’re already a loyal fan looking for new picks, I’ve pulled together the edit that I think deserves a permanent spot in your routine.
“Kiko is the brand I recommend to literally everyone, whether they’re a makeup minimalist or a full glam girlie.”
The Lips
01 — 3D Hydra Lipgloss
From approx. £8.99 · kikocosmetics.com
This is the gloss. It’s been a bestseller for a reason, the formula is genuinely hydrating (no sticky, lip-gluing chaos here), the shine is that perfect plumped-up, full-lip finish, and it lasts well into your morning coffee without you having to reapply every five minutes. Shade 16 is the one everyone’s talking about, but there are enough shades to keep things interesting for a long time.
02 — Unlimited Double Touch Liquid Lipstick
From approx. £12.99 · kikocosmetics.com
A two-step lip that actually works, the base colour goes on first (transfer-proof and matte), then you top it with the glossy finish layer to add dimension and comfort. It claims up to 16 hours of wear, which I’d say is ambitious, but it genuinely lasts through meals, drinks and most of the evening without needing a full reapplication. The shade range is vast, so there’s something for every mood.
Shop the Unlimited Double Touch →
03 — Everlasting Colour Precision Lip Liner
From approx. £7.50 · kikocosmetics.com
Pigmentation that punches well above its price point. This liner is the secret weapon for making any lip look more polished, it stays put, doesn’t feather, and the creamy formula means it glides on without that uncomfortable dragging feeling. Pair it with the 3D Hydra Lipgloss for the perfect everyday lip combo.
The Face
04 — Skin Hybrid Blurring Skin Tint SPF30
From approx. £14.99 · kikocosmetics.com
If you’re a “my skin but better” kind of person (same), this is your product. It’s lightweight, blurring, has SPF30 built in, and leaves the kind of finish that makes people ask if you’re “just naturally like that”. Genuinely feels like nothing on the skin while still doing all the things, evening out tone, blurring texture, adding that soft healthy glow. A summer staple, but honestly, a year-round hero.
05 — Unlimited Long Lasting Face Powder
From approx. £13.99 · kikocosmetics.com
Setting powders can be a gamble, get the wrong one and you’re looking flat and cakey by 3pm. This one gets it right. It sets your base, controls any shine where you need it, but still lets the skin look like skin. That natural glow stays intact. Works beautifully in autumn and winter when you want your complexion to look fresh without looking bare.
Shop the Perfecting Face Powder →
The Eyes
06 — Long Lasting Eyeshadow Stick
From approx. £6.99 · kikocosmetics.com
The lazy girl’s best friend, and I mean that as the highest compliment. A swipe of this across the lid, blended with a fingertip, and you have a proper eye look in thirty seconds. The formula doesn’t crease, doesn’t fade mid-afternoon, and comes in a colour range that covers every vibe from the most natural champagne to a deep smoked-out brown.
07 — Maxi Mod Volumising Mascara
From approx. £14.99 · kikocosmetics.com
If big, bold lashes are your thing, this mascara delivers. The formula builds volume without clumping, you can do one coat for a more everyday look or build it up for full drama. It’s the kind of mascara you keep going back to because it just works, every single time. Cruelty-free too, which matters.
“Italian beauty really does hit different and Kiko is proof you don’t have to spend luxury prices to get luxury results.”
All products linked above are ones I genuinely rate. Some links may be affiliate links, which means I may earn a small commission at no extra cost to you, it’s one of the ways I keep this site running and free to read. Thank you so much for your support, it means everything. ✨
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